UCSF Profiles & LinkedIn Bootcamp - How to Make Better Use of Them

Packed bootcamp - UCSF Library classroom at Parnassus.

The UCSF Library and the Clinical and Translational Science Institute (CTSI) teamed up to host a bootcamp on 'UCSF Profiles and Linkedin for Researchers, Faculty, Staff - How to Make Better Use of Them." Co-sponsors of the event also included the Committee on the Status of Women and the Academic Business Officers Group (ABOG). More than 80 people from all over campus packed into a collaborative learning space at UCSF's Library at Parnassus to hear guest speakers share their experiences and tips optimizing their UCSF Profiles page or LinkedIn page.

Guest speakers (in order of appearance):

  • Rich Schneider, PhD, professor at the School of Medicine, discussed how UCSF Profiles can be leveraged by faculty and researchers to present their online profile to the world, with minimal effort.
  • Erik Wieland, application manager and a key member of the campus IT management team, provided an engaging overview of the power of LinkedIn and how to use it to your best advantage, without making a second career out of it.

Watch the bootcamp footage below:
Part 1 - UCSF Profiles

  • 5:17 Use UCSF Profiles to feature your work
  • 7:42 Adding content is extremely easy
  • 8:53 On ORCID as your unique researcher identifier
  • 13:49 AltMetrics "alternative metrics"
  • 20:48 Media, patients look at Profiles pages to find experts

Part 2 - LinkedIn + Audience Q & A on both tools

  • 2:47 UCSF LinkedIn groups
  • 8:27 Review LinkedIn privacy settings
  • 10:37 When to use UCSF Profiles vs LinkedIn?
  • 18:47 UCSF Profiles comes up at top for most UCSF researchers in Google search engines

*Bootcamp slides on LinkedIn available here

Related CTSI Pilot bootcamp: Academic/Research Blogging & Social Media to Amplify Your Work

Bootcamp Detailed Description:  These days we are all expected to have polished profiles on LinkedIn, especially if we are seeking new professional opportunities. For UCSF researchers and faculty, UCSF Profiles (profiles.ucsf.edu) is an additional tool for representing your research portfolio to the world. UCSF Profiles pages are viewed by industry, media, foundations, NIH, other universities and more.Learn how to make the most of these tools to advance your career, to recruit staff and research collaborators, and to control how you are presented to the world online.We will discuss the differences between the tools, ways to utilize them to get your work done, and how to choose the best online profile tool for you. *After the 1 hour talk w/ Q&A, UCSF Profiles staff will be available to help you optimize and update your UCSF Profiles page!